Bringing In A Second Opinion

1. The argument of the book I chose, The Art of Social Media: Power Tips for Power Users by Guy Kawasaki argued how vital it is to adapt a great social media strategy in this day and age in order to succeed in this era. Additionally, it assists users in deciding which social media platforms and strategy would be best for their business and how to properly implement these strategies.  
2. I believe that this enhanced what I am learning in ENT3003 because I believe this class has geared my focus on creating my business, establishing what it will do, and focusing on the employees/resources I will need throughout this creation. But, it failed to put an extreme focus on social media presence, which is so vital to creating a successful business.
3. If  I had to design an exercise for the book that  I read, I would make students create a specific social media campaign for their business idea. I would probably make them create a “fake” Twitter/Instagram account and release images/tweets pertaining to their business and how they want to be portrayed. I would possibly also make them create a video commercial.
4. I think my biggest “aha” moment when reading the book was that different businesses need different social media strategies. For example, my business focuses on physical activities and partnering with insurance companies, so my social media presence would need to be targeted on being very informative and fact-dense in order to have people know about our program. Additionally, I think I would have to pay for advertisements on Twitter/ Instagram to attract customers to my profile. On the other hand, a bakery or some sort of cafe business would have to post pictures of their food or create special social media promotions.